THE NUMBERS DON'T LIE
After riding together just a few times, Founder Dave Muther (@HalfcabKing), Darren Martin (@GeorgeWashingtonSkis), and Evan Jones (@Shredderz_LLC), quickly decided that they'd stumbled upon something truly special, channeling their collective energy and audience in such a way that could only be described as, "lightning in a bottle."
"That first day was electric," Darren muses.
Once they realized the true potential of on-mountain collaborations, the skier-snowboarder pair test drove the idea last Winter with undeniable results.
"100,000,000 views in 5 days," boasts Dave.
Now, in 2026-2027, they're going bigger than ever. By combining their strength with some of the biggest influencers in snow business, they've amassed a collective audience of over 15 million, who all have one thing in common: a shared love for the mountain and community.
By leveraging these indelible assets, this relatively small group of influencers are now poised to revolutionize the marketing of a multi-billion dollar industry, and they're not taking their time. After nearly half a lifetime of leaving their mark, this veteran trio of alpinists plan to expand their idea dramatically in the next twelve months, elevating their concept to new heights and showing no sign of stopping.
"There's no limit to how big this could be -- it's Open Season."